A home based internet marketing business can be a complicated venture. There are just so many things to keep in mind. The trick is to develop a consistent routine and stick with it.
A routine does you no good, however, if it’s not an effective one. In addition to working hard, you’ve got to know what to work on. With that in mind, here’s what you want to be doing.
Content Is King
To qualify this statement, I’ll say that keyword-rich content is king. After all, what good is creating the greatest content in the world if nobody can find it. If your home based internet marketing business is going to be successful, you’ve got to be seen. Which brings me to my second point.
Before You Do Anything, Do Keyword Research
Yes, it’s that important. By the way, keyword research doesn’t mean guessing which keywords sound good and you think will rank high in the search engines. From my experience, those are usually the worst ranking keywords. Anyone successful at building a home based internet marketing business knows keyword research is a must.
You’ll want to use the Google AdWords keyword tool to find out how many searches are done each month on your keywords. Then, do a search to gauge your competition. This needs to be done before you even think of a title for your content.
Use Your Keyword In Your Domain
If possible, purchase a domain name that incorporates one of your profitable keywords. This usually costs less than $10 a year and will boost your rankings in the search engines enormously.
Backlinks Are The Life Blood Of Your Site
Don’t just take my word for it. Ask anybody who’s running a successful home based internet marketing business. Without backlinks, your site doesn’t exist. So why are backlinks important, and how do you get them?
When the search engines see a link from a site to your site, they count that as a vote for your site. If you have many backlinks, then the search engines see your site as an important one. They then rank your site higher in the listings.
So how do you get backlinks? There are several ways, actually. One of the most popular is to write articles, submit them to article submission sites while including a link to your site in the author resource box. Write enough of these, and you’ll have an abundance of quality backlinks to your site.
Another way is to bookmark your site. There are hundreds of social bookmarking sites online, many of whom have a very high page ranking. By the way, the higher the page rank, the more valuable the link coming from that page.
These are just a few ideas to keep in mind when marketing your home based internet marketing business. They’re not difficult, but ignoring them might just mean failure.