Jack White poster designer charts a day in the life, with one omission

ByDevin Pulos

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It wasn’t your average concert, so your average concert poster wouldn’t do. 

Matthew Jacobson was on the case, but even he didn’t know how special Friday night’s Jack White concert at Detroit’s Masonic Temple would end up becoming. 

Matthew Jacobson holds the two posters he designed for Jack White's two shows at Detroit's Masonic Temple on April 8 and April 9.

Jacobson is the artist who designed the commemorative posters for White’s two shows at the Masonic over the weekend. At first glance, they look like they’re just White’s name and the show’s date. But look closer: Jacobson chronicled the day’s events on a local, worldwide and personal level — everything from fans purchasing White’s new album at Third Man Records in Detroit to Russian bombing in Ukraine to small notes about his friends and family — and spelled them out in the poster’s background.  

Jack White asks his girlfriend, Olivia Jean, to marry him on stage at Detroit's Masonic Temple on April 8, 2022. She said yes and the two were married in a quickie ceremony on stage minutes later.

The biggest news, at least in the world of Jack White, would happen after his deadline. Friday night’s show saw the hometown rocker pop the question to his girlfriend, singer Olivia Jean, and then turn around and marry her — all on stage in front of a shocked Detroit crowd — just minutes later.

That part didn’t make the scroll. But because of the circumstances of the concert and the place it now holds in Jack White lore, Friday’s posters are a hit with collectors. Jacobson sold out of his entire run — 300 at the show, and 100 more on his website at $60 a pop — and several have sold online for between $250 and $300, with one eBay auction closing Tuesday at $580.