Email marketing has still has a greater ROI (return on investment) than any other marketing strategy. Analysis shows that email marketing provides a ROI of $40.56 for each dollar that’s invested.
Setting up an effective email marketing campaign can be a little baffling initially, but with some practice and with the right tools and techniques it gets to be very easy. And very effective.
1. Email Marketing Campaign Software
You need special software to manage your email marketing campaigns. Known as an autoresponder, it provides an efficient way to gather, deliver, monitor and review your emails.This would be impossible to do yourself with a regular email program like Outlook, Gmail, Webmail,etc.
2. Plan Your Marketing Emails
Have a plan of action before sending out an email marketing campaign. Think about your niche, your offers and most importantly, the action that you want your readers to take. Test every email by sending it to yourself to check links, grammar and spelling carefully. Don’t let your subscribers get errors, find them first. Each email should focus on one or two topics at most. Don’t complicate your message by overwhelming readers with a bunch of different offers and topics in the same email.
Credibility is your most important resource in email marketing. If you’re an affiliate marketer, only promote only those products you believe in. Your subscribers will blame you if you recommend a product for them to buy and the product turns out to be rubbish. Don’t just send continuous offers to your list. Send useful free information and other freebies too. The more value you provide to your subscribers, the more they will want to open your emails when they land in their inbox.
4. Subject Line
Almost one third of email users open emails because of the subject line. Exciting subject lines boost open rates, but can be risky if they don’t mirror what’s presented inside. Words like, “Alert,” “News,” “Limited Time Offer” and “Last Chance” in subject lines significantly increase open and click through rates.
5. The Sales Funnel
On average it takes approximately 7 communications with a prospect before they make a buying decision. Email is the perfect way to send these communications. Your autoresponder software can send out a series of emails on auto-pilot when a prospect joins your list. This is your sales funnel. It’s simply a set of steps where you move a prospect through a sequence of communications that ultimately results in them buying from you.